The Rules Can't Apply if You Are Innovating

So throw the rule book out of the window

Being an innovator is like being a trailblazer - there is no map to follow, no guidebook saying turn left at the third tree.

You are in uncharted ground; if you weren't, then someone else would have already developed your idea or built your product.

While in the creative and innovative process, there is no room for policies, regulations or rules. They will only hinder you and your creative thinking.

Rules will continually tell you that it can't be done. Why? Because it hasn't been done before.

Rules would have told James Dyson that he could never lose the bag

So my advice is worry less about the rules and just get on being creative, innovative and a trailblazer - that's where magic is created.

Oh, and lose the bag!